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Chatbots | Our New Future | Conversational Commerce

Category - Artificial Intelligence, Posted By - Auquall Team

Chatbots have been in talks since early 2016, for all the brands. Since the increase in chatbots, marketers started using this channel more effectively.

Chatbot

No doubt that chatbots are making our lives easier. Also, there’s one reason brands will be interested in creating and using them for their marketing channels. It’s simple that the goal is to make ads much more exciting, to make them appear as though they’ve come from an actual human being. The goal is to make ads much more interesting, so that people feel like they are dealing with an actual person, and not with a large corporation.

Marketing today is very different from how it was in the early 2000s. Back then, SEO and SEM completely dominated the marketing processes. Then, since 2010, we saw social media advertising, propelled by Facebook ads, come into its own. Now we’ve been witness to mobile marketing. Traditional forms of online marketing have reached a point where they have stopped growing. Users are not downloading as many mobile apps, for example, as they used to in the past. However, now messaging apps such as WhatsApp, Facebook Messenger, Slack, Apple iMessage, WeChat, etc. are very popular. They have created a new marketing channel, where there is less competition and not as much ad fatigue as elsewhere on the web.
And now ads?

Chatbots are soon to be benefit, because of their ability to approximate human speech very closely. They provide advertisers and marketers with a huge advantage. There are several surveys that show that consumers trust word-of-mouth recommendations, more so than radio, TV or internet ads.
These messages are still not fully developed as marketing tools. As of now, chatbot ads are probably still a few years away. They do have a tremendous potential. There’s every possibility that, marketers will be able to place ads on chatbots in a seamless and non-obtrusive manner.

This is Conversational Commerce 

There are five steps in any customer purchase journey:

  1. Need recognition (Awareness)
  2. Search for information (Research)
  3. Evaluation of alternatives (Consideration)
  4. Purchasing decision (Conversion)
  5. Post-purchase evaluation (Re-purchase)

Now let’s see how conversational commerce will play its role:

Awareness : Conversational commerce platforms help businesses create a sense of need for their products to potential customers. Growing trend in the conversational commerce segment is using this channel to push relevant content. A real-time conversation between user via their conversational commerce platform with a relevant piece of news. This is a great way for companies to let consumers know about the latest products or sales.

Research : Potentially the most influential part of the purchasing journey, customers are always looking to have the widest choice of products available to them. Enter conversational commerce chatbots, which can act as a personal shopping assistant to customers everywhere. For Example, ask a bot, I need a dress in blue color, the AI equipped bot picks up the collection from the inventory showcases all the blue dresses. It simply like asking a shopkeeper, do you have blue color dresses.  In comes an era in which conversational commerce helps us discover our new favourite brand.

Consideration : Once customers have shortlisted what they want and gone through a variety of options to choose from, now this Chatbot, will go ahead and give them options to purchase and close the sale like a normal shopkeeper does. This is conversational Commerce. 

Purchasing : Mobile commerce has grown multiple folds over the last few years. Mobile marketing now accounts for half of all marketing purchases, with 65% of people starting their customer journey on their smartphone(s). Instead of having to send the user to a checkout page on their desktop, chatbots can will bring the page right there and on your smartphone.

Post-Purchase : In the last stage of purchasing life cycle, shoppers evaluate the value of the product they just spent on. For online businesses verticals, the best way to gather this information would be a chatbot that requests customer feedback. Customer data provides valuable information, both positive and negative, about a consumer’s experience with your product and services of the company.

If you want free consultation and want to discuss your idea for chatbot usage, please connect with us on www.auquall.com. We have built our own platform with AI serving Chatbots to varied industries.

Posted On- Tuesday, January 22nd, 2019

An overview of JavaScript Development

Category - Java Script Development, Posted By - Auquall Team

JavaScript is a very dynamic programming language used in computers. It is most commonly used for web pages, whose implementation enables interaction between the page and the user to create more pages. JavaScript is basically a programming language with object oriented capabilities.

javascript development

JavaScript initially was known as LiveScript but Netscape changed its name to Javascript probably due to the reason of Java created more excitement.

JavaScript is a lightweight interpreted programming language especially designed for making network-centric applications. JavaScript is integrated with Java and HTML. It is also known as a open and cross platform.

Along with HTML and CSS, JavaScript is considered one of the core technologies of the World Wide Web (www). Due to its spontaneity, JavaScript is widely used in web applications.

Although there are a lot of similarities between JavaScript and Java including language name, syntax an standard libraries, both the languages are very different and are distinct in terms of design and orientation. JavaScript was largely influenced by programming languages such as Self and Scheme.

In addition to web pages and servers, JavaScript makers are embedded in a number of tools. But the core JavaScript remains the same in each application.

The features are common to all JavaScript implementations unless they are specified otherwise.

 1. Universal Support:

All the browsers widely used today support JavaScript with built-in interpreters.

2. It is structured:

JavaScript supports structured programming syntax from C programming language. But not all features are mirrored; there are plenty of minor syntactic differences from C.

3. It is Dynamic:

JavaScript like most other programming languages are dynamically typed. The type is related to the value than an expression.

4. It is functional:

The function in JavaScript is considered as an object. It is completely a function defined language. It also supports anonymous functions. Today, all the major web browsers have adopted JavaScript in their execution. And due to this, it is considered as multi functional or multi-paradigm language.

Also Read – Tools for JavaScript Development

Posted On- Sunday, January 20th, 2019

Tools for JavaScript Development

Category - Java Script Development, Posted By - Auquall Team

JavaScript has held a reputation today as one of the most popular programming language. It is highly dynamic, is consistent and evolving constantly by adding tools. There have been around 0.5 million packages to access publicly as of October 2017. Doesn’t matter what libraries or frameworks the JavaScript users develop, the trend is always a step ahead.

javascript-development

Tools are used in JavaScript mainly because in JavaScript ecosystem, the tools help in simplifying the development process and also help to debug. Today every JavaScript developer out there uses a set osf tools. There are no specific tools regarded as the ‘best’ ones. It solely depends on the task at hand.

But there are some JavaScript development tools that are very well known and are used extensively by JavaScript developers. Those are:

 1. React

This tool was introduced by Facebook engineers in 2011. It offers new ways to operate web pages, provides high performances. Is a very dynamic UI and has many more advantages.

2. Express

Express JavaScript or Express.js is a very stable, fast and to the point development tool. It provides robust tooling for http servers and has high test coverage. It is amazing for single page applications, websites and https.

3. Angular

Angular.js is powered by Google. It supports HTML and enables proper structuring. Angular developers do not have to write databases, user interfaces and links separately. The angular.js framework takes care of that. It is popular and a single solution to make modern web applications, commonly single page apps.

4. Electron

It is vey useful when it comes to desktop applications. It is been gaining traction recently as a fine tool to build cross platforms applications and websites. It has public access and is widely used in Mac and LINUX system. The only fault in this tool is the size of the updates. One update can size around 40 Mb.

5. Gulp

Gulp is a smaller and specific task runner. 40% of the web developers use Gulp. It is one of the simplest tools in JavaScript. There are so many other tools available which cannot fit the list because of its huge scale existence. But the above mentioned are the most used and admired ones.

Also Read – An overview of JavaScript Development

Posted On- Sunday, January 20th, 2019

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